Does your creative message have real purpose? Is there a clear connection between the appealing surface and the underlying idea? Is there a good idea—or an idea at all? The best way to create a relevant, meaningful message is to begin by defining the social and emotional impact we hope to achieve. Therefore, it’s important to respect and believe in the brand. A really smart product or service, buoyed by intelligent branding strategies, has the power to revolutionize. There are people working tirelessly to create concepts and products to not just better humanity but quite literally save it. They deserve the respect and help of all of us in branding and design. Is this idea too utopian?
Carl Jung believed artists are the prophet of their age. Artists see the world differently, and can open others’ eyes.